sell benefits not features

Why is Copywriting?


Copywriting is written content conveyed through online media, print materials and primarily used for the purpose of advertising and marketing, also to raise brand awareness. The goal of copy is to get the reader to take a particular action.

The man who stops advertising to same money is like the man who stops the clock to save time” Thomas Jefferson

Consumers buy product benefits not products

The most powerful element in advertising is the truth

Copy is a direct conversation with the cunsumer


Copy is to convince a visitor to take action. Copy is the grandfather of marketing. Content is educates and creates trust.

Good copy is selling the benefits, the results and the experience not selling the features. It’s maximize sales and enquires and the AIDA (Attention, Interest, Desire, Action).

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